Shelbee on the Edge

If you are operating a small business, it is generally beneficial to have a strong connection to the community where your business is located. Small local businesses don’t necessarily have to target very large audiences. Instead, you want to focus on your local community and the people in nearby surrounding areas and approach your marketing and advertising strategies from that perspective. Whether you are running an online business or a brick and mortar shop, here are five helpful ways to promote your business within your local community. 1. Emphasize Your Local Origins When you launch a small business, sharing your local origins is hugely important for developing rapport with the…

Today is Jeff’s birthday and I found the perfect gift for his first post-Army retirement birthday. When he turned 40 last year, he was an active duty infantry soldier in the United States Army and was not permitted to engage in the use of marijuana products. However, my husband has been a true pothead and Grateful Dead fan since he was a teenager. And now that he has officially retired from military service, he can not only smoke the pot at his leisure, but he can also smoke it publicly now that it is also legal in New York as well as 17 other states, Washington, D.C., and Guam. As…